You’re leaving money on the table without a brand strategy.
If you’ve built something great but your visuals are off, messaging is muddy, and you're ignoring a gold mine of data - no one will know. Any one of these things is enough to cost you customers every single day (and you might be doing all of them).
29%
of businesses say brand awareness campaigns are what delivers the highest ROI.
HubSpot
55%
of brand first impressions are visual alone.
US Chamber of Commerce
LucidPress
+23% Revenue
Up to a 23% revenue increase for businesses who keep cohesive and recognizable brand identities.
There's no shortage of people telling you to “try a rebrand” or “just figure out a strategy” or “you should do what I did”. Cool, thanks. What you actually need is someone to look at your specific business and find what the data is telling you to do.
You need data-backed creative direction.
Every month you're running a half-finished brand is a month you’ve lost potential conversions, trust, and revenue. Believe me - it costs less to fix a few things now, versus having to fix everything down the road. Do future you a solid.
The longer you wait, the more it costs you.
Every touchpoint a potential customer has with your business is either moving them toward a purchase or away from one. An inconsistent logo, a confusing homepage, messaging that doesn't land, all adds up quickly. And most of the time they're completely fixable... once you know they're there.
You’re either building trust or breaking it.
You're too close to your own business to evaluate it objectively. You see the years of blood, sweat, tears, and YouTube videos it took to get here. But now you need an outside eye. Someone who can look at what you've built the way a potential new customer would, and tell you honestly what they see.
You can't fix what you can't see.
Why book a
Snapshot?
This is not for you if...
This is for you if...
You're embarrassed to tell someone your URL because your site is way out of date.
You've been “meaning to look into your analytics" for approximately forever.
You've recently leveled-up and you’re not sure if your brand reflects that growth.
You know something isn't clicking but you can't pinpoint what it is.
You already know exactly what's wrong and just need someone to fix it.
You're looking for someone to audit and implement the changes for you.
You're not in a place where you can act on findings right now.
You're a brand new startup without much data or traction yet.
This audit is a pulse check on your creative, messaging, analytics, and more. I work through each category asking a specific set of questions. Once those answers are in - they start to paint a clear picture of where your brand is and what needs to happen next.
What The Snapshot Audit is looking for.
Is your offer clear? Can someone tell what you do in five seconds? Does your voice stay consistent everywhere you show up?
Messaging
What are your Big 5 Metrics telling you? Where are people dropping off? And what does that mean for where you focus next?
Analytics
What are "the big 5 metrics"?
They depend on you! Once I understand your goals, I look into 5 specific website metrics that will be most significant for you to learn from.
Is your logo doing its job? Are your colors consistent and accessible? Does your visual brand hold up across every touchpoint?
Design
I take everything I’ve found + your thoughts and concerns, to turn that into a plan. Not a list of problems to overwhelm you - a list of data-backed moves in order of importance. Pass it off to a designer, your VA, me, or tackle it yourself. You can get moving the second it’s in your inbox.
Action Plan
Category-level scores across design, messaging, website, and analytics, so you can see at a glance where you're strong and where you're losing people. It’s scored to get a letter grade so you’ll have a quick pulse check on where your brand stands.
A High-Level Brand Report Card
I’ll walk you through everything I found via a Loom video. I’ll break down what your Big 5 Metrics are saying, and what healthy looks like. PLUS a lil party for anything that’s going great, because I believe in celebrating the wins over here. Watch it when you're ready, pause it, rewatch it.
A Findings Walkthrough (and a Pep Talk)
away with...
You walk
What happens once you purchase
Your final report will land in your inbox 2 business weeks from the (week)day I receive your assessment. Here’s how that process is going to look…
Kick Off Call
Before I start the research, we hop on a 30-minute call. This is where we can follow up on anything said in your assessment.
02
Intake Assessment
You'll receive an assessment to fill out. I want to know about your business and what you're hoping to learn, so I can make the audit as specific to you as possible.
01
Action Plan
Based on my findings and your input, I put together an Action Plan. It's a list of recommendations on what to address first, in order of importance.
Video Overview
You'll receive your High-Level Brand Report Card and a Loom video walkthrough of everything I found. Watch it when you're ready and reference it again later.
04
Research
I get to work, investigating your brand ecosystem, your analytics, your marketing materials, and your competitors.
03
Give me your thoughts
Once you've digested the overview, shoot me any questions, requests, or concerns. That's what will help me make the Action Plan even more catered to you.
06
05
$699
A high-level review of your brand, website, and top analytics - delivered in two weeks. Get a clear starting point you can act on immediately.
The Snapshot Audit
A comprehensive review of 240+ data points across your entire brand ecosystem, ending in a fully built roadmap ready to implement.
The Intensive Audit
Investment
Book it →
I'm
Chelsea
I'm a Fractional Brand Strategist with nearly 20 years of experience in creative industry. I'm on a mission to give small businesses access to the kind of strategic creative thinking that's usually reserved for boardrooms with big budgets.
I help founders turn brand uncertainty into intentional, data-backed direction.
What would you need from me?
Your assessment, access to your website analytics, and your social handle. The intake form will walk you through this.
Have a question that's not listed here? Shoot me a message.
Do you implement everything in the roadmap?
The Snapshot itself is a strategy deliverable; I'm not designing, writing, or building anything as part of this offer. If you want help with implementation, check out my other offerings.
Is this for any kind of business?
If you sell something and have a website, this works for you. Product businesses, service providers, coaches, speakers, etc. The fundamentals of brand work applies across the board.
How long does the whole process take?
2 weeks or less from the time I receive your assessment. I'll confirm your timeline when I receive your intake.
Will this bring me traffic?
The Snapshot is a brand and analytics audit - it's not a traffic, lead generation, or sales strategy. If you're starting from zero, this isn't the right first step. But if you have people finding you and they're not converting, that’s where this comes in.
Can I only do this once?
Nope! You can do audits as frequently as you'd like - though I'd recommend spacing them out enough to give the changes time to actually take effect. Doing an audit every two months before anything has been implemented won't tell you much.
This cannot be applied with any promotional or sale price. The Intensive must be purchased within 1 year of the Snapshot completion.
What if I buy the Snapshot but end up wanting the Intensive?
If you've completed the Snapshot and decide you want to upgrade to the Intensive, you'll get $699 off the regular price.
Frequently Asked Questions
Refund policy
Due to the nature of this work, all sales are final. A significant amount of research, analysis, and preparation goes into your audit before you ever see a single deliverable.
Work with me →
