Your brand called, it’s ready to be upgraded.
Not sure if this work is relevant for your business? It is, and here’s why:
Email marketing is one of the most effective marketing channels with a 2.8% conversion average.
LucidPress
Conflicting brand usage results in 56% damage to brand recognition.
Active Prospect
2.8% Conversion
Up to a 23% revenue increase for businesses who keep cohesive and recognizable brand identities.
HubSpot
+23% Revenue
-56% Damage
The businesses that win aren't always the best at what they do — they're the clearest. Clear messaging, clear visuals, clear value. This audit tells you exactly where you're losing people and how to fix it.
Clarity is a competitive advantage.
At this stage of your business, every month you're operating without a clear brand strategy is a month of lost conversions, lost trust, and lost revenue. That's not a small number anymore. Do future you a solid.
The longer you wait, the more it costs you.
Most business decisions at this stage are made on instinct, advice from people who don't know your business, or metrics you're not totally sure how to read. Every recommendation in your roadmap is backed by your data — so you can move forward with confidence instead of crossing your fingers and hoping something sticks.
You can stop guessing.
The brand you built to get to this point was built for a different version of your business. What works at the beginning doesn't always scale — and the gaps that were easy to overlook when you were starting out become a lot more visible when you're trying to grow. This audit finds them before they get expensive.
What got you here won't get you there.
Intensive?
Why book an
This is not for you if...
This is for you if...
You know your business better than anyone, you need someone to tell you what it looks like from the outside
You're preparing for something big (a launch, getting into retail, speaking) and you want to make sure your brand has its shit together before a bunch of eyes are on it
Your business has real traction but your brand doesn't reflect where you actually are now
You're ready to seriously invest in marketing and ad spend, but you want data driving those decisions, not gut feeling
If you need implementation, send me a message.
You're not ready to make changes based on the findings. This is most valuable to people who are going to take action. If the findings would sit in a folder, the investment isn't utilized.
You just want a quick gut-check, not a deep dive. Check out the Snapshot instead.
You're a new business with little to no data, as that's what this audit is built on. If you don't have much of that info yet, you won't get the full value.
You're looking for implementation included. The Intensive gives you a fully built roadmap, not any build out.
This audit goes across your entire brand and grades it using over 240 data points. If you want to get nerdy with me about it, here's what’s getting dug into across your brand ecosystem.
What the Intensive Audit is looking at.
Is your visual brand consistent, accessible, and working everywhere?
Design
Is your tone clear, consistent, and actually landing with people?
Messaging
Are your campaigns and promotions driving results, or just spending?
Marketing
Where are visitors getting stuck, leaving, or not converting?
Website Usability
What's your traffic, conversion, and behavior data really telling you?
Website Analytics
What's your list, flows, and performance actually saying?
Email
*Does not include any analytics.
Social
Where are your top 2-3 competitors winning, and where's your opening?
Competition
Does your presence look cohesive, on-brand, and intentional?
“She has this incredible gift for making data feel less overwhelming.”
“I never realized how much I was leaving on the table until Chelsea started pulling performance reports from my website and newsletter. She has this incredible gift for making data feel less overwhelming and actually useful. She breaks it down in a way that's easy to digest and actually understand. She also helped me build out newsletter flows that just work, without me having to think about them. She's the kind of person who genuinely cares about you and your business, and it shows in everything she does.”
Chanda, Vidas Wax Works
An Intensive Audit client
After you've had time to sit with the findings and we've exchanged a few emails, we get on a call. Ask anything, push back on anything, and make sure the roadmap is solving for exactly the right things. This call directly informs the final version of your action plan.
1-Hour Strategy Call
Category-level scores across design, messaging, website, and analytics, so you can see at a glance where you're strong and where you're losing people. It’s scored to get a letter grade so you’ll have a quick pulse check on where your brand stands.
An In-Depth Brand Report Card
I’ll walk you through everything I found via a Loom video. I’ll break down what your Big 5 Metrics are saying, and what healthy looks like. PLUS a lil party for anything that’s going great, because I believe in celebrating the wins over here.
A Findings Overview
(and a Pep Talk)
The Brand Alignment Roadmap is a translation of the Report Card with specific ideas and suggestion to close any gaps found. The Action Plan is how I recommend you get there via a list in order of importance so you know what to tackle first.
The Brand Alignment Roadmap + Action Plan
away with...
You walk
$3,999
The Intensive Audit
The Snapshot Audit
Investment
Book it →
A high-level review of your brand, website, and top analytics - delivered in two weeks. Get a clear starting point you can act on immediately.
A comprehensive review of 240+ data points across your entire brand ecosystem, ending in a fully built roadmap ready to implement.
What happens once you purchase
Your final report will land in your inbox 4 business weeks from the (week)day I receive your assessment. Here’s how that process is going to look…
Kick Off Call
Before I start the research, we hop on a 30-minute call. This is where we can follow up on anything said in your assessment.
02
Intake Assessment
You'll receive an assessment to fill out. I want to know about your business and what you're hoping to learn, so I can make the audit as specific to you as possible.
01
Roadmap + Action Plan
I build your roadmap to include specific recommendations, prioritized by impact, with ideas, examples, suggestions, and more.
Video Overview
You'll receive your full Brand Report Card and a Loom video walkthrough of everything I found. Watch it when you're ready, take notes, let it sink in.
04
Research
I get to work, investigating all 240+ data points across your brand ecosystem, your analytics, your marketing materials, and your competitors.
03
1-Hour Strategy Call
We talk through the findings. We zero in on the sections you’re finding particularly useful. This call directly informs the final version of your action plan.
06
05
I'm
Chelsea
I'm a Fractional Brand Strategist with nearly 20 years of experience in creative industry. I'm on a mission to give small businesses access to the kind of strategic creative thinking that's usually reserved for boardrooms with big budgets.
I help founders turn brand uncertainty into intentional, data-backed direction.
What does the Intensive have that the Snapshot doesn't?
Additional data points across the brand ecosystem. It includes everything in the Snapshot + website analytics, website usability, competitor research, marketing, email analytics, social media, and a 1-hour strategy call. Plus, you'll get an in-depth Brand Alignment Roadmap, as well as an Action Plan.
What would you need from me?
Your assessment, access to your website analytics, and your social handle. The intake form will walk you through this.
Have a question that's not listed here? Shoot me a message.
Do you implement everything in the roadmap?
The Intensive itself is a strategy deliverable; I'm not designing, writing, or building anything as part of this offer. If you want help with implementation, check out my other offerings.
Is this for any kind of business?
If you sell something and have a website, this works for you. Product businesses, service providers, coaches, speakers, etc. The fundamentals of brand work applies across the board.
How long does the whole process take?
4 weeks or less from the time I receive your assessment. I'll confirm your timeline when I receive your intake.
Will this bring me traffic and sales?
The Intensive is a brand and analytics audit - it's not a traffic, lead generation, or sales strategy. But if you have people finding you and they're not converting, that’s where this comes in.
Can I only do this once?
Nope! You can do audits as frequently as you'd like - though I'd recommend spacing them out enough to give the changes time to actually take effect. Doing an audit every two months before anything has been implemented won't tell you much.
Frequently Asked Questions
Refund policy
Due to the nature of this work, all sales are final. A significant amount of research, analysis, and preparation goes into your audit before you ever see a single deliverable.
Work with me →
